final supporting piece

we had come up with our last concept of Levi Roots and how he has literally come from rags to riches, we wanted to gather that concept and put it in a poster, but stilll keep it simple. We wanted to use the bottle again as well as the label that we had created for our second supporting piece, which we also used in our third supporting piece, and simple have the bottle in the middle of the page on a white backround, almost like our second supporting piece, but with an edited photo of a money tree arising from the top of the bottle. Amir had found a photo of a money tree on the internet and we both sat down together and used photoshop in order to edit it and place in on top of the bottle, so it looks like the bottle is branching out into money. There were a few parts on the tree where you could see branches whihc we wanted to get rid of. In order to do so we simply used the bled tool on photoshop and covered over the branchs and blended the notes of money over them so that they were not visible anymore.

here is a copy of our final piece:

third supporting piece

For our third supporting piece Amir and I had come up with the concept of Levi's Products in a row with one of the bottles edited to advertise the documentary. During our media lesson on a Wednesday we both travelled to Tescos to buy

one of Levi's products the reggae reggae sauce bottle and took it back to school to edit it. We had created a label on Microsoft publisher using his signature colours and text and printed the label which we then cropped to fit the bottle, we simply sellotaped the label to the bottle at the sides so that the sellotape was hidden when taking photos. During our first trip to Tescos we

had spoken to Darren who is head of security about permission to take photos down one of the aisle at Brooklands Tescos, he had agreed to let us take photos of some of the products. We visited Tescos later that day to take photos, we brought our edited bottle along with us and simply place it in with the rest of his products, we took over 60 photos to give us a wide range of choice, we had selected four of the photos that we preferred most and and played about with the editing. Below is our first edit of the chosen four photos

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second supporting piece feedback

Amir and myself went a spoke to a few of our media class mates and showed them are second supporting piece in replacement to the other and asked for some of their feedback and whether they though it was an improvement to the previous. some of the points they like were:

• The way the label looked exactly like a normal bottle of reggae reggae sauce but the text was replaced with the advertising text


• Clear photo taken with a SLR camera


• The white back round makes the bottle stand out and the text seem clearer.

as you can see from our feedback the second attempt supporting piece was much preferred to the previous one therefore making it an easy decision for Amir and myself to select this as one of our final supporting pieces.

second supporting piece changes

After looking over our second supporting piece with the bottle and the grey back round, Amir and myself decided that this advertising poster did not stand out as well as we had hoped and thought that we had many other ideas that would be better for our supporting pieces. we had spoken to our fellow media students as well as our teacher and they also agreed that the second supporting piece was not suitable this was because of the following reasons

• The image was too dark which made the text harder to read as well as making the image look rather boring.


• The text did not wrap round the bottle completely making it look unprofessional

After making this decision, we both sat down and had discussed during one of our lessons other ideas that we could use to replace the second poster, and had thought about using the same kind of concept with the bottle and replacing the food description with the documentary description using a label which we will create but including a shadow of the bottle to the right as well as more information by the side of the bottle so that the label is not to crowded making it harder to read. we simple created the label using Microsoft publisher and had removed the text already on the label with the text that we wanted to advertise the documentary then used a blending tool in order to bled in the back round colour. then we simply printed the label out cut round the edges and sellotaped it to the bottle carefully so you could not see the sellotape.

second supporting piece

For our second poster Amir and i had taken a simple levi roots reggae sauce bottle and edited the text on the front to advertise our documentary. we had taken a photo of a reggae sauce bottle and used Adobe Photoshop to edit the back round and remove the original back round. we then edited the the text on the front to advertise our documentary simple by adding a text box. in the first image you can see us using the rubber tool to remove all of the back round so that it is just the bottle. In the second image we added a grey back round and changed it to fade to black in the corners to add the effect of the back round blurring so that you focus on the bottle. The last image is our final draft of our second supporting piece.

supporting pieces

Amir and i have started to create our supporting pieces. We have decided to do a double page spread magazine article of an interview with Levi Roots as well as an advertising campaign for our documentary. We have started to create both sections of our supporting pieces starting with our posters for our advertising campaign. We have created a few examples so we were able to play around with different ideas.

Our first idea is to create a poster simply with three colours red, green and yellow as our back round going horizontally across the page. A silhouette of Levi Roots will be on the left hand side of the page. The title of the documentary will be in the middle of the page as well as the showing time and channel in black font. below is a draft copy.

The back round colours and the image of this poster were extracted from his book the reggae reggae cook book, which we then altered to form our first advertising poster. We edited the poster so the writing was in series orbit black large font, which was the closer font that we could find to the font used on his products and website.