Advertising examples

Below are a few examples of our ancillary pieces used for advertising:

Documentary Evaluation

Simular to last year, we had to create a power point presentation for our documentary evaluation but only with four questions, the question in which i had to answer were as followed.

• In what ways does your media product use, develop or challenge forms and conventions of real media products?



• How effective is the combination of your main product and ancillary pieces?



• What have you learned from your audience feedback?



• How did you use your media technologies in the construction and research, planning and evaluation stage?

Below is a copy of my power point presentation of my evaluation.

Documentary Evaluation

View more presentations from lberridge.

feedback

we filmed a group of students from Heathside school, watching our documentary, then flimed there feedback on the documentary including improvements. below is the video clip of our audience feedback.



As well as filming our audience feedback, we had decided to post our final documentary piece on YouTube to gain more audience feedback. we had recieved a few comment on our YouTube channel, all of our audiance enjoyed the ending song and thought it gave a fun feel to the documentary. we had recieved some cruicial feedback on ways in which we could improve.
below is a print screen of our YouTube feedback.

Final piece

Documentary Editing

After discussing our improvements, amir and i got to work editing our final product again in order to improve.

our fist task was to edit the opening. the original opening was very simple with just levi introducing himself on dragons den singing. we had seen a documentary on the BBC whihc had influenced us to change the begining to something more inteeting and up beat, by having archive images display on the screen intime with the beat. we had decided to add more archive images to the opening, which we had collected using the internet. we used images of articles on levi roots, images which we had taken on location and images which we had edited. below are a few of these pictures:

We has used simular images to break up our interview section, this was so the audiance do not get bored.

Below is a clip of the inspirational opening:



Here is a clip of our version, which we have used in our opening:

Documentary improvements

After our first edit of our documentary we had shown it to our teacher, who helped us agree on some improvements which we need to make in order to make our documentary seem more like a documentary. these improvements included:

• Editing the interviews into sections during the documentary instead of having it all in one go


• cutting pat of the tescos shot as it is too long and doesn't add to the documentary


• getting rid of some of the credits at the end as they are not necessary


• cutting the opening of the documentary during the archive footage but keep the section when the deal is made, including shaking hands


• add still shots and other archive photos from newspapers, Internet articles pictures, using transitions

competition advertising permission

when researching other magazine articles about Levi Roots amir had spotted a competition being advertised, which it quite common in magazines. We immediatly contacted Natasha, Levi Roots PR Agent and she was very happy to let us use the competition ad in our magazine article.

We had both thought that this competition ad would make the article look more professional and we both very excited to put it in our two page spread.

The advertisment is a competition giving the public a chance to win Levi's Reggae Reggae bus as well as many other substitue prizes. All you have o do is purchase a promotional jar of Reggae Reggae Sauce, Reggae Reggae Tomato Ketchup or Fiery Guava dipping sauce, then log on to www.reggaereggaebus.co.uk and enter your code into the field requested along with your name, address and contact details.

magazine article

To the right is our first attempt of the first page for our double page magazine article.our first obvious thought was to use the colours red, yellow and green as use it as our backround so that we can include the Reggae Reggae sauce backround and then like every other magazine article have the interview text going down the page in colums, with a title at the top and pictures inserted throughout the text. After we analysed this article Amir and i both though that it was so predictiable and boring that we could easily do somehting better in order to make it stand out. So we completely scrapped this idea and started from the beginging.

Because our article is Levi roots from rags to riches, we both thought that it would be best suited if we used our advertising poster including the bottle with the money tree to be the main focus point of the page. Instead of using the predictible colours on the backround we had thought a simple white backround would stand out best. Using microsoft publisher we inserted the picture of the money tree bottle into the middle of the page and worked around it. we had displayed pull quote questions in those colours around the artile and created a title whihc was bold but simple. below is a copy of our final article:

Supporting pieces advertising posters